Popularity contest: Samsung’s Brand Perception Surpasses Apple as iPhone scores drop

Posted on Dec 15 2011 - 11:56am by Brian

Samsung and Apple have been at odds for quite some time now. Although the two have been close business partners (Samsung hardware is used in Apple iPhones and iPads), Apple has been very litigious with regards to Samsung’s UI and product designs that Apple claims are imitations of their own.


Unfortunately for Apple, even as they try to villainize Samsung, public opinion regarding the two is favoring the latter. According to a report released by public research firm YouGov, Samsung has–forthe first time–edged past iPhone in consumer perception (adulats 18+). This was measured using a metric known as “Buzz score,” which is determined by asking respondents “If you’ve head anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Samsung’s large rise in popularity and perception can most likely be attributed to the successful launch of the Galaxy S II as well as the Focus S. Apple’s iPhone’s decrease in perception may be linked to the video ad campaign that has been bashing Apple fanboys for their misled adoration of an inferior device. Right around the time the videos debuted, iPhone’s consumer perceptions began to decline while at the same time Samsung’s began to creep upwards. Starting the 28th of November, iPhone’s buzz score dropped from 3 to 25, while Samsung went front 19 to 26.

The trend seen in this poll complements the continued success of Android as well. The resulting synergies between the two factors continues to eat away at iOS, RIM and Symbian marketshare. Not content to sit on their laurels, we must also remember that Google and Samsung’s latest and greatest are taking the world by storm as well in the form of the Android 4.0 Ice Cream Sandwich powered Galaxy Nexus.

Via YouGov

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