Samsung and Android growing with real numbers

Posted on Jul 8 2010 - 4:52pm by Flux

Back in May, Samsung executives planned that more than 50% of Samsung smartphone will run the Google Android OS.  Recent statistics show that they followed through and possibly explains the reason for why Android was so important to their success.  We present you numbers from market resources: comScore, Mobile Developer Economics 2010 and Beyond, and Appcelerator Developer Survey.

As far as the numbers go, Samsung has made an excellent move to Android — aggressively in the short-term to take a share of the market (thanks to Samsung “democratization of the smartphone” campaign) and coasting in the long term of Android’s success.  As an end-user, this may be good for you to know longer than the lifetime of your current or future phone.


OEM Market Share

For the 3 month average period ending in May, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 22.4 percent of U.S. mobile subscribers, up one percentage point from the preceding three month period. LG ranked second with 21.5 percent share, followed by Motorola (21.2 percent share), RIM (8.7 percent share, up 0.5 percentage point) and Nokia (8.1 percent share).

Top Mobile OEMs

3 Month Avg. Ending May 2010 vs. 3 Month Avg. Ending Feb. 2010

Total U.S. Age 13+

Source: comScore MobiLens

Share (%) of Mobile Subscribers
Feb-10 May-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 21.4% 22.4% 1.0
LG 21.7% 21.5% -0.2
Motorola 22.3% 21.2% -1.1
RIM 8.2% 8.7% 0.5
Nokia 8.7% 8.1% -0.6

Smartphone Platform Market Share

49.1 million people in the U.S. owned smartphones during the three months ending in May, up 8.1 percent from the corresponding February period. RIM was the leading mobile smartphone platform in the U.S. with 41.7 percent share of U.S. smartphone subscribers, followed by Apple with 24.4 percent share and Microsoft with 13.2 percent. Google saw significant growth during the period, up 4.0 percentage points to capture 13.0 percent of smartphone subscribers, while Palm rounded out the top five with 4.8 percent. Despite losing share to Google Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.

Top Smartphone Platforms

3 Month Avg. Ending May 2010 vs. 3 Month Avg. Ending Feb. 2010

Total U.S. Age 13+

Source: comScore MobiLens

Share (%) of Smartphone Subscribers
Feb-10 May-10 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
RIM 42.1% 41.7% -0.4
Apple* 25.4% 24.4% -1.0
Microsoft 15.1% 13.2% -1.9
Google 9.0% 13.0% 4.0
Palm 5.4% 4.8% -0.6

*May data does not include the impact of Apple’s launch of iPhone 4, which became

available in June.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit

Mobile Developer Economics 2010 and Beyond

In the chart below that was published on July 6th by Vision Mobile.  This analysis and advisory firm, surveyed 401 mobile app developers, and found that developers have more Android experience than Apple iOS.  The developers were allowed to choose more than one platform.  Their decisions to choose which platform were determined by: “large market penetration, speed of development, potential to make money, and low cost dev tools.”

Appcelerator Developer Survey

Appcelerator published their results for June surveying developers which platforms and devices were most favorable for development in both the short-term and long-term.

The results of a survey where developers are very interested to learn more about a platform,

Apple is in the lead short-term:

  • 84% were interested in iPad (a 31% increase since March)
  • 90% were interested in iOS (a 3% increase since March)

But Android gains momentum:

  • 81% for Android phones
  • 62% for Android tablets and surely will increase when there are multiple makes of tablets

However, though Apple has been having a strong market currently, Android appears to be winning in the long-term because is offers “most capabilities as an OS”, “most ‘open’ platform on the market”, and “best long-term outlook”.

6 Comments so far. Feel free to join this conversation.

  1. KOjeje July 18, 2010 at 4:29 am -

    Wow… LG is higher than Nokia…?

  2. ranggaw0636 July 15, 2010 at 12:21 am -

    go, samsung go!!

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