Samsung Jack will be shown in the AT&T Cotton Bowl Halftime Show

Samsung Mobile and the AT&T Cotton Bowl today announced Samsung Mobile’s sponsorship of the halftime show of the 2010 Classic on January 2nd. The official logo of the Samsung Jack™ Halftime Show was also unveiled.

The Samsung Jack Halftime Show will showcase the Ole Miss and Oklahoma State bands as well as a finale that includes 11 high schoolmarching units from across the country and the world famous Kilgore College Rangerettes, who are making their 60th consecutive appearance at the AT&T Cotton Bowl Classic.

“The AT&T Cotton Bowl Classic is a tradition and Samsung Mobile is proud to be a part of the excitement as the game moves to the brand new Cowboys Stadium,” said Paul Golden, Chief Marketing Officer, Samsung Mobile. “The Samsung Jack Halftime Show is a great opportunity for all the students to showcase their musical talents and is sure to be fun and entertaining for their nearly 100,000 fans at the big game.”

“The pageantry is what helps makes college football unique and great, and it’s evident Samsung Mobile appreciates and embraces that through our collaboration,” Rick Baker, President of the AT&T Cotton Bowl Classic said. “What great memories Samsung Mobile is creating for thousands of students through the Samsung Jack Halftime Show!”

Does Samsung really target young people with Samsung JACK instead of recently released Verizon Samsung Omnia II (while the event is sponsored by AT&T)?