Samsung unveiled its own platform bada as well as its affiliate applications on the event.

Samsung will have a Bada application store, which would allow even non-registered users to buy applications and app payments with the mobile phone bill. With the launch of the first Bada phone, the Samsung application store will be expanded to cover up to 50 countries. The second half of 2010 shouild see the store expand worldwide.

Here is video and the list of companies and applications.

9 bada applications

1. Resident Evil (Game) : Multipoint touch game

Capcom entertainment :

2. My Friends : Mobile SNS application incorporated with popular SNS service.

Onycom

3. Chelsea FC : Mobile flash application(Flash content playing/downloading/purchasing)

allm

4. Mini Sports : Olympic Sports game package

game soup

5. Pocket Media : Content sharing application (related article)

Ubitus

6. DragonFire : Action flight game with splendid effects

Com2us

7. Application Store Client : Samsung application store client

Samsung Electronics

8. Where to go : Location aware application

Searching and routing map access

deCarta

9. Mople : Micro blogging service

Floo